Enhanced Brand Content
Enhanced Brand Content is a great way for sellers to tell the story of their brand and convey the product features in an entirely customizable way.
With Enhanced Brand Content, your product listing not only reads better and looks more attractive, it also improves almost every seller metric there is – from the conversion rate to repeat sales. The idea here is to let Enhanced Brand Content tell your tale with eye-catching product images and to-the-point, sales-oriented copywriting.
Our team drafts for you well-written, perfectly templated and carefully optimized Amazon listings that your customers will love looking at and buying from!
What Is Enhanced Brand Content?
Enhanced Brand Content is a listing tool that gives Amazon sellers enrolled in the Brand Registry the luxury of presenting their brand and products in a better, more attractive and fully customizable format. Enhanced Brand Content is available in 1 made-to-order and 5 pre-set templates. Enhanced Brand Content aims at shifting the focus from solid, text-heavy listings to modular, image-heavy and easy-to-understand listings.
Service Summary
Our Enhanced Brand Content Copywriting Service is your one-stop solution to every Enhanced Brand Content listing requirement. Since this feature is relatively new and largely undocumented, many sellers end up either not utilizing it to the fullest of its potential or uploading wrongly structured drafts that promptly get flagged by Amazon.
Our EBC copywriting service allows Amazon sellers to pre-empt these and many similar problems. Our team of Amazon copywriters, having drafted many successful listings in diverse categories, knows what it takes to construct attractive, concise, keyword-rich and fully EBC compliant listings. In addition, we always stay on top of the latest updates to Enhanced Brand Content guidelines, meaning that your listing will always be up-to-the-date.
TITLE
A keyword rich, SEO title is arguably the most important part of your Amazon listing. We’ll use the best performing keywords to create your unique title, which will succinctly focus on your product’s USPs and create a compelling call to action to make buyers either order there and then, else be captivated enough to want to find out more about your product.
PRODUCT FEATURES (BULLET POINTS)
The bullet points are of great importance to any Amazon listing, yet are often surprisingly overlooked. This area of the listing presents a fantastic opportunity to really sell your product by summarizing the key features, benefits and USPs in a clear and concise manner. This area is the second most important part of the listing, so we will combine the information you provide to us, together with our SEO keywords to produce short, powerful bullets which will make buyers want to click the “Buy Now” button and place an order right away.
PRODUCT DESCRIPTION
The product description forms the largest component of the listing in terms of size and ability to portray the product’s features and benefits in detail and therefore is extremely important. With EBC, we can take it a step further and truly tell a story about your products. Utilizing different text and images, we will create a listing that gives the buyer a rich understanding of your brand.
In order to utilize EBC, you will need additional product and brand images for insertion into the description. Creation of these images will come at an additional cost.
Why Enhanced Brand Content?
Selling products on Amazon is all about breaking through. The first few sales and the corresponding reviews are always the hardest to come by, thanks mainly to the immense competition that exists on Amazon. There are no categories left that do not have thousands of competing sellers in them, making the prospects of succeeding even more distant. Enhanced Brand Content, in such times, comes as a great way for your brand to overcome this competition by establishing a customer base that not only buys your products but also ‘remembers’ your brand.
Attractive on-page presence
Mobile friendly
Sales-oriented
Fully customizable
Modular structure, easy to navigate through
Highlights the USPs in a more pronounced way
Our Enhanced Brand Content copywriting service is an end-to-end solution that makes the process of getting EBC product listings live on Amazon truly hassle-free.